Privacy Policy
Last updated: 1 July 2026
Dog Smarts (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Dog Smarts provides canine behaviour and training services throughout the UK.
Website: https://dogsmarts.co.uk
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details provided on our website.
Information We Collect
When you complete our enquiry form, we collect information including:
Your name
Email address
Telephone number
Postcode or location
Your dog’s name, breed, age and related information
Information about your training goals and behavioural concerns
Any additional information you choose to provide
We do not intentionally collect information from anyone under the age of 18.
How We Use Your Information
We use your information solely to:
Respond to your enquiry
Assess whether we are able to help with your dog’s training or behavioural needs
Contact you regarding our services
Maintain records of enquiries
We do not sell, rent or share your personal information for marketing purposes.
Lawful Basis for Processing
Under UK GDPR, we process your personal information because:
it is necessary to take steps at your request before entering into a contract for our services; and
we have a legitimate interest in responding to enquiries and managing our business.
How Your Information Is Stored
Enquiry form submissions are:
emailed directly to Dog Smarts; and
securely stored within the website’s WordPress administration area.
The website is hosted by InMotion Hosting.
We take reasonable technical and organisational measures to protect your information from unauthorised access, disclosure or misuse.
How Long We Keep Your Information
Enquiry information is retained for up to 12 months after your enquiry, unless there is a legitimate business or legal reason to retain it for longer.
After this period, your information is securely deleted.
Sharing Your Information
We do not sell or share your personal information with third parties except where required by law or where necessary for the operation of our website.
Our website uses trusted service providers including:
InMotion Hosting (website hosting)
Forminator (enquiry forms)
Google reCAPTCHA (spam protection)
These providers process information only as necessary to provide their services.
Cookies
Our website uses only cookies that are necessary for the operation and security of the website.
These may include cookies required for:
website functionality;
spam prevention through Google reCAPTCHA; and
maintaining the security of the website.
We do not use cookies for advertising or visitor analytics.
Your Rights
Under UK data protection law, you have the right to:
request access to your personal information;
request correction of inaccurate information;
request deletion of your personal information where appropriate;
object to certain processing;
request restriction of processing in certain circumstances;
request transfer of your data where applicable.
If you wish to exercise any of these rights, please contact us.
Security
We take reasonable steps to protect the personal information you provide against loss, misuse and unauthorised access.
However, no method of transmitting information over the internet can be guaranteed to be completely secure.
Links to Other Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.
The latest version will always be published on this page.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact Dog Smarts using the contact details provided on our website.
If you are unhappy with how your personal information has been handled, you also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/